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Going To SxSW? Check Out Yext, IBM, Coca-Cola, Samsung, And Others At The...
If you’ll be going down to Austin to check out all the sessions and parties at SxSW Interactive, you’ll also want to stop by the Retail Innovation Lounge presented by future of retail consultancy...
View ArticlePrint Is Dead? Then Why Are These Directory Publishers Still Earning Millions?
You will want to be in Las Vegas at the Association of Directory Publishers’ Convention, the one conference that key Yellow Pages and Local Search professionals attend. Keynote speakers and industry...
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Dunkin’ Donuts’ Costello: Location Amplifies Mobile Ads
The rise of mobile means that marketers have the ability to reach consumers anywhere at any time, but what takes more work is delivering the right message and the right time — and striking this balance...
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Forget Clickthroughs: In-Store Attribution Tells Marketers What They Need To...
Ad clicks and site visits can be valuable metrics, but what marketers themselves really want to know is if an advertising effort made the cash register ring — and this new focus on the in-store action...
View ArticleForbes’ Bruce Rogers: Without Location, Marketers Can’t Figure Out What...
xAd CEO Dipanshu Sharma opened yesterdays MMA’s Mobile Location Leadership Forum with the claim that location will be bigger for marketers than search, and that location data is the key to figuring out...
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Goodbye Right Rail: What Google Paid Search Changes Mean For Local Marketers
In a search update heard ‘round the world, Google removed ads from its “right rail” on desktop search. Since, it has become increasingly important for businesses to rank in the “local pack”; showing up...
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Attention Agencies And Brands, The Place Conference Is Coming
Location and proximity marketing tools and data are no longer a “niche” concept or a subset of mobile advertising. As the signals that connect consumers digital devices become central in both private...
View ArticleThe State of Mobile Proximity Marketing: Join The Discussion On Tuesday
We’d love to invite you to listen to and participate in a webinar next week titled The State of Mobile Proximity Marketing and Opportunities for Optimizing the Shopper’s Path to Purchase As...
View ArticleIndustry Events in 2017 that Will Define Geotargeting’s Future
For many people, the year 2016 was one of the most fascinating and unpredictable times in living memory. All over the world, people adapted to fast-changing events and movements as what was...
View ArticleAttention Agencies And Brands: Parks Associates’ CONNECTIONS Conference Is...
Voice-activated connected device usage has jumped 130 percent this year, and analysts have advised CMOs to shift budgets to ‘connected intelligence’ sooner rather than later — but in many industries,...
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Event Alert: The Road To Connected Transactions At CES
Voice-activated connected device usage has jumped 130 percent this year, and analysts have advised CMOs to shift budgets to ‘connected intelligence’ sooner rather than later — and at the same time,...
View ArticleAttention Marketers, Brands, Retailers: The LSA’s Place NY 2018 Conference Is...
The rise of mobile location data and the convergence of digital and offline experiences creates opportunities and challenges for marketers, brands and retailers. The Place Conference is a unique event...
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